NBA Star Giannis Antetokounmpo becomes Betano’s first global brand ambassador

 Giannis Antetokounmpo becomes Betano’s first global brand ambassador

Milwaukee Bucks star adds gambling brand to partnership roster that includes Nike, WhatsApp, and Google.

National Basketball Association (NBA) star Giannis Antetokounmpo has signed a personal endorsement deal to become the first global ambassador for gambling brand Betano.

Contract:

Milwaukee Bucks star to feature in branded content and events
28-year-old will also engage in Kaizen Gaming-owned brand’s community outreach initiatives

Context:

Antetokounmpo’s partnership portfolio also includes deals with US sportswear giant Nike, social media platform WhatsApp, Swiss watch brand Tissot, JBL headphones and tech giant Google. Betano is a partner of Portuguese soccer clubs Benfica, Sporting Lisbon and Porto, while it also signed up as the first gambling sponsor for the Qatar 2022 Fifa World Cup.

Comment:

“I take my endorsements seriously and always aim for partnerships that mean something to me,” Antetokounmpo said. “In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement.”

Coming next:

The 28-year-old Greek retained his place in the SportsPro’s 50 Most Marketable athletes list last year and will now help front campaigns for Betano across its brand’s active markets.